High ownership, speed, and structured thinking

Driving Execution Across Fast-Moving Environments

15+ years of experience translating strategy into trackable action plans across recruitment, IT service delivery, DevOps, marketing operations, and customer experience.

Workflow automation KPI tracking Vendor management

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Core Competencies

Building structure and enforcing accountability across teams.

IT Service Delivery & DevOps

Establishing stable, scalable technical operations and reliable infrastructure practices.

Recruitment & CX

Designing customer experience workflows and successfully scaling high-performing teams.

Marketing Operations

Aligning marketing systems, tools, and processes for measurable revenue growth.

Workflow Automation

Mapping out and automating cross-functional processes for maximum efficiency and speed.

Featured Projects

Track Record of Execution

Translating complex strategies into structured action plans and measurable outcomes.

IT Service Delivery

Global IT Infrastructure Overhaul

Restructured global IT vendor contracts and implemented automated deployment pipelines. Imposed strict SLA tracking across 3 continents.

Result

Reduced deployment times by 40% and generated $1.2M in annual vendor cost savings.

Customer Experience

CX Team Scaling & Automation

Scaled a distributed customer experience team from 15 to 85 representatives while implementing a unified omnichannel ticketing architecture.

Result

Improved first-response time by 60% and increased CSAT scores from 72% to 94% within 6 months.

High Volume Recruitment

End to End Automation for Recruitment Ops

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process.

Result

Reduced applicant screening time by 5–12 days and generated annual operating savings of up to ₱3.48M through AI-assisted resume screening and behavioral interview automation.

Departmental Alignment

Sales and Marketing

Aligned sales and marketing platforms with automated lead routing, comprehensive CRM workflows, and clear SLAs for seamless handoffs.

Result

Increased lead-to-opportunity conversion by 35%.

Demand Capture

Lead Generation

Architected scalable inbound and outbound funnels with immediate data enrichment and targeted multi-channel outreach sequences.

Result

Boosted qualified sales pipeline by 150% within two quarters.

Predictable Growth

Revenue Operations

Centralized tools, data, and processes across all revenue-generating teams to establish a single source of truth for reliable forecasting.

Result

Improved pipeline visibility and protected $2.5M in ARR.

Technical Toolkit

Tech Stack & Tools

Platforms and systems I leverage to build scalable workflows, track KPIs, and connect cross-functional teams.

Project & Work Management

Jira Asana Monday.com Notion Airtable Basecamp

CRM & Customer Experience

GoHighLevel HubSpot Zendesk Intercom Gleap

IT, DevOps & Cloud

OpenAI Manus Retell GitHub Claude

Automation & Analytics

Zapier Make Data Studio Google Analytics
Rich Cruz - Operations Leader
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Ready to Scale?

Let's discuss how I can drive execution in your organization.

Available for full-time executive leadership roles, operational consulting, and strategic cross-functional projects.

Location & Availability

Available for remote leadership roles with global teams or regional cross-border coordination.

Engagement Types

Executive leadership, fractional operations, strategy implementation, and team turnaround.

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