High ownership, speed, and structured thinking

Driving Execution Across Fast-Moving Environments

15+ years of experience translating strategy into trackable action plans across recruitment, IT service delivery, DevOps, marketing operations, and customer experience.

Workflow automation KPI tracking Vendor management

Let's connect

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Core Competencies

Building structure and enforcing accountability across teams.

IT Service Delivery & DevOps

Establishing stable, scalable technical operations and reliable infrastructure practices.

Recruitment & CX

Designing customer experience workflows and successfully scaling high-performing teams.

Marketing Operations

Aligning marketing systems, tools, and processes for measurable revenue growth.

Workflow Automation

Mapping out and automating cross-functional processes for maximum efficiency and speed.

Featured Projects

Track Record of Execution

Translating complex strategies into structured action plans and measurable outcomes.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

HIGH-VOLUME PPC INTELLIGENCE

Customer Conversation Intelligence for Revenue Recovery

End to end AI-assisted recruitment workflow helps companies move from manual resume review and interview process to a faster, more consistent, and more data-driven screening process. The workflow supports resume screening, candidate qualification, role-fit analysis, interview preparation, scoring consistency, and hiring pipeline visibility. By combining automation with human decision-making, teams can reduce repetitive review work, identify stronger candidates faster, and create a more consistent evaluation process across recruiters, hiring managers, and interview panels.

Result

Uncovered hidden revenue leakage across inbound sales conversations and provided clear, actionable insights to improve close rates, strengthen sales coaching, and increase ROI from existing marketing spend. Improved sales performance and protected $3.5M in ARR.

Technical Toolkit

Tech Stack & Tools

Platforms and systems I leverage to build scalable workflows, track KPIs, and connect cross-functional teams.

Project & Work Management

Jira Asana Monday.com Notion Airtable Basecamp

CRM & Customer Experience

GoHighLevel HubSpot Zendesk Intercom Gleap

IT, DevOps & Cloud

OpenAI Manus Retell GitHub Claude

Automation & Analytics

Zapier Make Data Studio Google Analytics
Rich Cruz - Operations Leader
Verified Professional

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Ready to Scale?

Let's discuss how I can drive execution in your organization.

Available for full-time executive leadership roles, operational consulting, and strategic cross-functional projects.

Location & Availability

Available for remote leadership roles with global teams or regional cross-border coordination.

Engagement Types

Executive leadership, fractional operations, strategy implementation, and team turnaround.

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